With a culture-first approach and a creative vision, I bring my passion and curiosity to solve complex brand problems using the power of creativity & craft combined.
Having worked with some major brands worldwide mainly in the sports, apparel and beverage industry, I understand and value the importance of developing consumer and culture connections by co-creating with talents.
Overall, I’m a connector of talent, a generator of opportunities and a builder of long-lasting relationships.
Let’s build spectacles!
My Values
Craftsmanship
Emotion, function & quality should all come together when working on a brand project. You should view your brand as an art maker, consumers are driven by beauty & function.
I can help you create spectacles.
Disruptiveness
Saying you’re cool, doesn’t make you cool. Your brand needs to be true to its nature and it should reflect on your work and projects.
I can help you walk the talk.
Timeless
Build your brand for the future, aim to create a legacy & shape culture. Sustainability & consistency are essential in crafting or maintaining your brand image.
I can help you make the right moves.
Outside of work
Ski & surf
You’ll probably find me surfing or skiing whenever I can across the globe. I’m an expert & professional ski instructor in Canada and I’m passionate about helping people get better and develop more skills.
Arts & fashion
Probably not the best habit, but I’m on an eternal quest of finding the perfect pair of sunglasses and jeans. For now, I’m interested in JMM & Carhartt WIP….but I’m gatekeeping.
Food & Fun
I enjoy eating & discovering great food & places with friends and family. Need a reco? Just ask away, I have tons.
